ThredUp Partners with ‘And Just Like That’ Costume Designers
Secondhand apparel and accessories marketplace ThredUp has teamed up with the costumer designers from the “Sex and the City” revival, “And Just Like That…,” to create a new, curated experience for thrifters.
Costume designers Molly Rogers and Danny Santiago launched a shopping experience based on their styling. Customers can choose items across three closets at ThredUP.com/thecity with hundreds of thrifted styles hand-picked by Rogers and Santiago––including select items straight from their costume wardrobe. The three closets are named: The Statement Maker, The Polished Romantic and The Laid-Back Power Dresser.
All proceeds from the sales will go to The Willie Garson Fund for foster kids.
“Thrift has always been one of my styling secrets, which is why I’m thrilled to partner with thredUP,” Rogers said. “For a show like ’And Just Like That…’, thrifting can help create a unique, high-low look that tells a powerful story for each of the characters. When I first started styling over 20 years ago, our only thrifting option was to scour the crowded racks of NYC consignment shops. It’s amazing to see how resale platforms like thredUP have made it that much easier to source secondhand styles. We can’t wait for shoppers to get their hands on our thrifted picks and help support a cause that is close to our hearts.”
The launch of the partnership comes as the new revival of the show has premiered on HBO. In addition, secondhand apparel and accessories have been rising in popularity as consumers seek greener alternatives for stylish clothing. The rising interest in resale has led some major brands, including lululemon and Nike, to create their own resale, or recommerce, marketplaces.
“My goal is to show consumers that it’s not about dressing like a specific character, but really about being inspired by our work to identify your own personal style,” Santiago said in a statement. “I believe fashion should be accessible and fun for everyone and reflect each person’s individuality, and that’s exactly what we hope to convey with this collaboration. I’m proud that these thredUP collections showcase stylish assortments across every price point and size. And yes, there are thrifted Manolos!”