ProTip: Sports fandom and retail have always been symbiotic, but with major world sporting events, the relationship between the two grows stronger. Retailers need to look for creative ways to bring these fans into their ecosystems to provide experiences and products that celebrate their passion and fandom. (Click here to jump to the full RL Pro Analyst Take below.)
Major sporting events can boost retail sales, and FIFA World Cup 2022 — which began Nov. 20 — is one event that has international dynamism. Insightful brands with relevant merchandise have targeted their packaging and marketing efforts to coincide with one of the largest tournaments in the world.
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