What Consumers Are Looking for in Personal Care and Beauty Products
Omnichannel shoppers seriously research what they purchase, whether that’s by looking for relevant attribute keywords online, educating themselves on ingredients and materials, or engaging with brands on social media to discover new products.
New research from NielsenIQ’s “Assessing Attributes eBook” contains data and analysis surrounding how consumers are tailoring shopping and product choices around specific attributes, ingredients and packaging trends. Sherry Frey, vice president of Total Wellness for NielsenIQ, discusses these findings and shopper shifts for the personal care category with Retail Leader Pro.
Retail Leader Pro (RL Pro): Your reporting covers the increasing trend of consumers seeking out specific product attributes (such as recycled, cruelty-free, responsibly sourced, Fair Trade, etc.). Which product attribute categories do you see the biggest boost in shopper interest around? Are there others that have waned in recent months? Why do you think this is?
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