Trend to Track: Grocery Shoppers Hit More Stores in Search of Best Prices
ProTip: The grocery aisle is just another retail sector transformed by changes in consumer behavior. Consumers fundamentally shifted how they shopped for groceries during the pandemic and many of those behaviors have stayed longer term, especially surrounding loyalty and convenience. It’s no longer enough for a grocer to carry all things for all people, but it actually might be more fruitful to focus on one specialty or area of excellence to win with today’s shoppers.(Click here to jump to the full RL Pro Analyst Take below.)
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