​​​​​​​Skogen’s Festival Foods Offers Digital Insights

Mike Troy
Editorial Director
Mike  Troy profile picture

Optimizing and launching online grocery during COVID-19 will be the topic of discussion this week between Kelly Deininger, e-commerce director for Skogen’s Festival Foods, and Freshop CEO Brian Moyer.

The pair will participate in a webinar on Thursday, April 23 at 2 p.m. EST moderated by Progressive Grocer and Retail Leader Editorial Director Mike Troy. Skogen Festival Foods operates 32 locations in Wisconsin and Freshop is the leading digital platform that many independent retailers use to rapidly launch and operate their e-commerce businesses.

Topics of discussion will include setting lead times and manageable order availability, using notifications, managing order sizes, marketing plan creation and best practices for socially distant fulfillment.

This is a must-attend event for independent retailers looking to launch an omnichannel program or optimize their existing e-commerce operations.