Recent research from Talkdesk found that 88% of Gen Z consumers are loyal to five or fewer companies in total, and they're not afraid to discontinue support based on social stances.
Affinity Solutions quantified the lift in spend for more than a hundred of the country's top retailers and restaurants, offering advertisers unique insights to drive more in-store sales.
The metaverse is one of the biggest buzz words of 2022, but nearly half of consumers haven’t even heard of it. As more retailers and brands jump into the metaverse with their own experiences, the question remains if the trend is overhyped?
Consumers appear to be emerging from the pandemic lifestyle though not yet emerging from pandemic-era spending, according to a recent report from The NPD Group.