Shopper Behavior

Affinity Solutions quantified the lift in spend for more than a hundred of the country's top retailers and restaurants, offering advertisers unique insights to drive more in-store sales.

Edge by Ascential’s annual “Future of the Digital Shelf” report predicts that shoppers will spend over $2.4 trillion dollars online by 2026.

The metaverse is one of the biggest buzz words of 2022, but nearly half of consumers haven’t even heard of it. As more retailers and brands jump into the metaverse with their own experiences, the question remains if the trend is overhyped?

The National Retail Federation (NRF) is bullish that retail shopping will remain strong even as inflation continues to impact consumers.

While the metaverse may feel like a new concept, consumers are already taking an interest –– and spending real dollars on virtual goods.

Mother’s Day spending is expected to reach a new record this year, with shoppers coming out in full force to celebrate.

After more than two years of the COVID-19 pandemic putting a damper on in-store shopping, consumers are looking for elevated retail experiences.

Retail sales in March rose slightly during the month, up 0.5% from February and 6.9% compared to the same month last year.

Consumers appear to be emerging from the pandemic lifestyle though not yet emerging from pandemic-era spending, according to a recent report from The NPD Group.

The vast majority of consumers are sticking with the behavioral changes they made during the COVID-19 pandemic.

Consumers are feeling the sting of higher gas prices –– and that may be bad news for retailers.

With Easter just around the corner, consumers are collectively expected to spend slightly less than last year.