RL PRO BIG PICTURE TAKEAWAYS:
- More and more DTC brands are re-aligning their customer acquisition strategies to include brick-and-mortar and wholesale partnerships.
- Purpose-driven brands that give back to communities and the environment are gaining momentum as sustainability and climate change remain top of mind for more consumers.
In the past year, digitally native brand UpWest has been busy opening two physical locations in New York with a third to follow before year's end. Founded in 2019, UpWest is a purpose-driven lifestyle brand offering apparel, sleep, wellness and home goods for men and women. Retail Leader Pro talked with UpWest Chief Comfort Officer Jamie Schisler about positively impacting consumers and the planet while providing comfort.
Retail Leader Pro (RL Pro): UpWest, as a brand, is about bringing comfort to customers' daily lives through content, commerce and community. How do you go about achieving this?
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