Retail Media

The new programmatic capability applies first-party retail data to boost advertising efficiency and measure CPG sales impact.

Instacart is expanding its advertising capabilities with the acquisition of Eversight, a pricing and promotions platform for CPG brands and retailers within the grocery industry.

Findings from a recent report on inflation found that nearly half of Americans feel like they can't afford their previous lifestyle and 76% have changed how they buy food.

Amazon has elevated Tinuiti to “advanced partner” status through a new global recognition program that recognizes partners based on the growth they deliver for Amazon's Ads Partner Network.

Instacart highlights a collection of new shopping content and digital features meant to inspire discoverability.

Gopuff's retail media arm is also expanding on-site ad inventory beyond sponsored products and search to include relevant sponsored product carousels.

New Path to Purchase Institute research reveals top players across the retail media landscape, including inventory aggregators, third-party sellers and SaaS (software as a service) platform providers.

The retail media offering allows brands to message consumers with a short-form video ad so they can add products directly to their digital cart.

Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.

An initiative uniting multiple media service providers, including Vibenomics, Mood Media, Sellr Technologies and FuelMedia TV, expands access to digital audio and display inventory.

INEO's Media Network will connect to Broadsign's Reach platform, providing media buyers with an expanded network of targeted digital out-of-home advertising locations at retailers.

Walmart Connect is continuing to evolve by adding features and self-service capabilities through new partnerships with four e-commerce ad platforms.