Retail Media

Twin Cities-based grocery chain Cub is the latest retailer to jump into the retail media space with its own network.

Kroger Precision Marketing, powered by its 84.51° data science subsidiary, has launched a private marketplace for programmatic advertising.

Grocery retailer Price Chopper has teamed up with CitrusAd to launch retail media technology on its website.

Home improvement retailer Lowe’s is the latest major name in the retail media game.

Inmar Intelligence announced it is acquiring Aki Technologies, a digital marketing company.

Grocery delivery company Shipt has teamed up with CitrusAd in a new retail media offering on Shipt’s digital platform.

The world’s largest retailer expands off-site media opportunities at scale through a new demand-side platform (DSP).

Walmart has partnered with Publicis Groupe for its media needs.

The retail media sector continues to heat up with new consolidation after Publicis Groupe announced it was acquiring retail media technology company CitrusAd.

Gopuff, a consumer goods micro-fulfillment company, launched its own retail media platform, Gopuff Ad Solutions.

Netflix is launching a new e-commerce shop to sell apparel and accessories for its brands and shows.

More than half of consumers say the COVID-19 pandemic has permanently changed the way they shop. But e-commerce’s rise has also led many consumers to change their opinion on data sharing.