But five years later, cyberattacks seem to be more common than ever. In the first quarter of this year alone, Phoenix-based Sprouts Farmers Market said it had malware planted on point-of-sale (POS) equipment at 19 of its 151 stores.
In today's hypercompetitive grocery retailing market, operating without regard to the vast reams of available data seems foolish, but investing in that data without measuring the financial return is equally shortsighted.
As we know from our everyday existence, managing our companies in today's environment is a handful. And we're fortunate to be in a business where we know products will be consumed in increasing numbers every year.
To accomplish this, many already are customizing their offerings based on past experience, but they might be missing out on more forward-looking opportunities to deliver solutions to customers' current and future needs.