While they might not dominate assortment or function as primary sales drivers at most retailers, better-for-you (BFY) foods and beverages, including natural, organic, low-in and free-from products, do play an important strategic role for many retailers, according to results from the latest exclusiv
Clearly defining these new roles and others like them takes time, however. Companies often need to work though the challenges related to assignment of responsibilities and reporting hierarchies, for example.
If — in cartoon fashion — we could read the thought bubbles above the head of each food shopper capturing their internal dialogue as they walk the supermarket aisles, we would know that their minds are a whirlwind of activity.
A collection of news, articles and other featured content about March/April 2016.