Throughout the United States and the world, we are experiencing a zenith of public policy activity that has far-reaching consequences for the consumer packaged goods industry and our billions of consumers around the globe.
Our efforts are working, and collaboration among CPG trading partners has never been greater. Advancements in innovation, technology and joint business planning have helped our industry serve consumers better, faster and more completely than ever before.
Across each of our strategic areas of focus, the association is helping member companies successfully navigate today's complex CPG landscape.
GMA is bringing industry together, as one voice, to address the issues no one company can address alone.
This year's study reveals that leading CPG manufacturers and retailers are increasingly adopting a solution-based approach to amplify the impact of their shopper marketing investments. The study was designed to accomplish the following: