How Will Women Shop This Holiday Season?
ProTip: Female buyers are the cornerstone of retail growth, and have continually been the highest share of retail shoppers. Catering and messaging to this group has long been the goal of retailers and brands, across all sectors, but it’s imperative to think about the dynamics behind the purchasing decisions of this demographic.(Click here to jump to the full RL Pro Analyst Take below.)
Not surprisingly, but the economy and personal financial situations are impacting what women expect to spend this holiday season more than last year, according to new research from SheSpeaks’ annual “Holiday Shopping Women's Buying Behavior Survey” of 1,000 U.S. women.
In regard to finances and the economy:
- 38% of women said that they are "concerned" about their personal finances. A 36% increase vs. 2021.
- 64% of women believe that the U.S. economy is declining. A 19% increase from 2021.
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