The company now offers delivery of common household goods and snacks in Birmingham, Bristol, Cardiff, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham and Sheffield. Gouff plans to be in 33 U.K. cities by mid-2022. The U.K. is the first market outside of the U.S. for Gopuff. According to Gopuff, its addressable market in the instant-needs delivery space is anticipated to reach $10 trillion globally.
The U.K. operations come after Gopuff acquired Dija, a European delivery platform, in August. In addition, Gopuff acquired Fancy, a U.K-based last-mile delivery company. Both Fancy and Dija have transitioned to the Gopuff app.
Gopuff saw significant growth in 2020 as the COVID-19 pandemic drove consumers inside and they sought delivery options. The company has raised huge sums of funding over the last year, including a recent $1 billion funding round that brought its valuation up to $15 billion.
The company currently has 30 micro-fulfillment centers in Europe, as well as more than 1,000 employees in the region––with more than two-thirds of these in the U.K.––serving more than 25 cities.