Forrester shares view on future of pricing

There are a lot of misperceptions about dynamic pricing – what it is, why it is important and how shoppers feel about it. To clarify the shopper perception variable of the dynamic pricing equation Forrester Consulting recently conducted a global shopper study that offers insights to help retailers understand, evaluated and adjust their pricing and promotion strategies.

The findings of the research, commissioned by Revionics, will be shared during a Retail Leader webinar on Wednesday, June 14 at 11 a.m. EST. Revionics chief marketing and strategy officer Cheryl Sullivan, pictured at left, will be a speaker. Be sure to register now for the live event by clicking here, but even if you can’t attend live event be sure to register for on-demand replay.