Consumers Eager for the Holiday Cheer of Black Friday

This week, what so many of us in retail have been anxiously waiting for is finally here: Black Friday! For so many U.S. consumers, this week feels like a right of passage and an official holiday kick-off for retailers and brands (although many might argue the holiday season begins the day after Halloween, especially with so many deals now starting in October). It’s hard not to feel hopeful and excited about what this holiday season could bring after two years of pandemic-first consumer behavior.