Americans' sense of fairness and their differing opinions on the types of foods to eat are two of six trends identified in Leo Burnett Chicago’s "HumanKind 2012: The Transformation of Aspiration" study.
To reach young adults often called Millennials, incorporate aspects of game-playing in marketing programs, because a typical 21-year-old has spent 10,000 hours gaming, wrote Nick Shore, senior vice president of strategic consumer insights and research at MTV, on the Harvard Business Review bl
More than half of consumers see cooking at home as a healthier option than consuming prepared food sold at grocery stores, while Millennial cooks say the opportunity to experiment also encourages them to make meals from scratch, according to Mintel’s "Cooking Enthusiasts" report.
One-third of the estimated 60 million mobile users plan to make purchases from their devices this Thanksgiving weekend, according to a survey of about 900 mobile users conducted by InMobi, a mobile advertising network.
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