Shoppers have high expectations that retailers save them time and money. The result of this dual expectation is a new competitive dynamic where success is based on the “ease of experience” a retailer provides.
It's also a factor in the long-term success of privately held companies, experts suggest.
Rallying troops to keep up the fight against an onslaught of new competitors comes down to leadership and the strength of the company's raison d'être.
While an improving economy with strengthening consumer confidence would normally suggest growth for consumer packaged goods manufacturers (CPGs), this does not appear to be the case, according to marketing agency Acosta’s latest Hot Topic Report.