7-Eleven Resurrects ‘Bring Your Own Cup Day’


7-Eleven’s annual "Bring Your Own Cup (BYOC) Day" is making its return to stores in August for the second time this year, after a two-year hiatus due to the COVID-19 pandemic. 

On Aug. 27, 7Rewards and Speedy Rewards loyalty members are invited to fill up the cup or container of their choice with their favorite Slurpee drink flavor for $1.99 at participating 7-Eleven, Stripes and Speedway locations. 

The return of BYOC Day follows the reactivation of 7-Eleven Day (otherwise known as "Free Slurpee Day"), which is observed annually on July 11, though was also canceled the past two years due to pandemic precautions. BYOC Day also returned earlier this summer for the first time since before the pandemic on May 13 and 14.

To participate in the retailer-designated micro holiday, shoppers must bring their own clean cup (or creative container) that can fit upright within the 10-inch diameter hole in the in-store Slurpee display dispenser.

"We know that Slurpee drinks are a summertime staple for customers, so we're bringing back BYOC Day to celebrate the popular frozen beverage for a second time this summer following a very successful Slurpee Day," said Dennis Phelps, 7-Eleven proprietary beverages senior product director, in a news release.

Slurpee flavors available include blue raspberry, cherry, piña colada or Coca-Cola as well as 7-Eleven’s limited-time mango lemonade flavor.