Tech & Logistics

How digital disruption is hurting Coke


Fewer trips to the store or the mall means fewer people are buying Cokes.

By Gina Acosta

PrintHow digital disruption is hurting Coke
How digital disruption is hurting Coke

In a new Bloomberg article, Coca-Cola Co. Chief Executive Officer James Quincey talks turning Coke into a winner of the digital age -- rather than another brick-and-mortar victim -- as being a key priority.

When shoppers skip trips to the local mall and get their clothes at Amazon, they also forgo buying Coke at a vending machine or food court. So while the decline of retailers has mostly focused on bankrupt apparel chains and shuttered storefronts, a brand like Coca-Cola is suffering as well. 

“Digital is changing the way you behave,” he said. “It affects other categories that are not the primary reason you thought about making the shopping trip.”

Read more about how Coke plans to grow sales by clicking here.