Tech & Logistics

Coty takes next step in digital transformation


An e-commerce expert from Avon is taking the lead in executing a new digital strategy at Coty.

By Gina Acosta

PrintCoty takes next step in digital transformation
Coty takes next step in digital transformation

The company has named Sean Foster global SVP of e-commerce. Foster will oversee Coty’s e-commerce strategy and execution for all three of Coty’s divisions, including building out better omnichannel user journeys and amplifying e-commerce domain depth across Coty's major markets through accelerated recruitment and capability investments. Foster's arrival and the underlying build out of deeper e-commerce teams is another key step in Coty's digital transformation, the company said.

"We've been building four digital pillars: Marketing Science, Content Foundry, Media Optimization and Omnichannel," said Jason Forbes, Chief Digital and Media Officer for Coty. "Our priority is expanding consumer reach with better content on the right media platforms to drive sales in a highly fluid marketplace. Sean's background is a perfect fit for this."

Foster has 20+ years of digital and eCommerce experience and joins Coty from roles as CEO of Crowdtap, President of Avon online and the head of Marketing for Gilt.com. Sean will be based in NYC, reporting into Jason Forbes.

Coty operates Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels, with brands such as COVERGIRL, Max Factor and Rimmel.