Industry News

Supervalu expands private label offering


Supervalu is doubling down on consumer demand for premium foods with new cheese stuffed crust pizzas, wing sauces, and gelatos.

By Gina Acosta

PrintSupervalu expands private label offering
Supervalu expands private label offering

The company announced that it is adding eight new items to its Culinary Circle lineup to meet consumer demand for artisan products, inspired by today’s food and flavor trends.

New items include:

  • Two new cheese stuffed crust pizzas with popular topping combinations: pepperoni and three meat. The new Culinary Circle pizzas feature a mozzarella-filled crust and premium toppings, perfect for kids or entertaining. The Culinary Circle pizza line includes 28 different pizzas in a variety of styles, flavors and crust types — from thin and flatbread to self-rising, multigrain, biscuit and the new cheese stuffed.
  • Three new wing sauces in palate-pleasing flavors. These flexible finishing sauces are perfect for pairing with chicken tenders, shrimp, or even sautéed beef or pork cubes for a simple, quick and tasty appetizer. Bold & Peppery features a punch of vinegar and cayenne peppers with savory tomato and molasses
  • Three new gelatos for consumers who want to upgrade their indulgences: Caramel Cookie Crunch, Mint Fudge and Chocolate Peanut Butter. The new Culinary Circle gelatos feature on-trend flavors while offering a decadent, but lower-in-fat alternative to ice cream.

“Consumers are still making time to indulge and enjoy the foods they love, including pizzas, snacks and desserts, even though they are striving to eat better,” said Bekah Swan, Vice President of Private Brands at Supervalu. “The Culinary Circle brand seeks to address consumer demand for new, premium products that offer quality ingredients and unique flavors at an affordable price. As a brand committed to helping consumers elevate every eating occasion, we’re excited to be bringing these new additions to the grocery aisle.”

Supervalu serves customers across the United States through a network of 2,363 stores including 1,902 stores operated by wholesale customers serviced primarily by the company’s food distribution business and 217 traditional retail grocery stores operated under five retail banners in six geographic regions.