Industry News

ShopRite challenges customers for Earth Day


ShopRite is going beyond the supermarket aisle by incentivizing its customers to help clean up the earth.

By Gina Acosta

PrintShopRite challenges customers for Earth Day
ShopRite challenges customers for Earth Day

The retailer is offering an “Earth Day Challenge” to shoppers by giving away complimentary cleanup kits – including essentials like gloves and garbage bags – to volunteers interested in beautifying their communities.

The program makes it easy for participants to clear litter from beaches or spruce up local parks, and helped spark 6,000 volunteers to participate in community clean-ups at 130 locations across five states in 2016. Since the program’s inception, over 40,000 participants have taken part in ShopRite’s “Earth Day Challenge.”

ShopRite’s environmentally-friendly practices have produced some impressive results:

  • Over the past 40 years, ShopRite stores have recycled two million tons of material
  • In 2016, ShopRite stores recycled 143,965 tons of waxed and corrugated cardboard; 3,883 tons of plastics; 983 tons of newspaper; 281 tons of office paper; and 57 tons of metal
  • ShopRite composted more than 21,000 tons of food waste in 2016 

ShopRite’s recycling programs also help limit the amount of trash that ends up in landfills. ShopRite operates its own recycling center in Elizabeth, NJ, and provides plastic bag recycling bins at the front of each store to encourage customers to return bags used during previous shopping trips. This spring ShopRite stores are also carrying reusable bags with a special Earth Day message.

Over 100 in-store “Green Teams” – groups of associates who voluntarily work together to make ShopRite stores more sustainable – also dedicate time to finding the best ways to conserve the environment and cultivate partnerships with environmental organizations to come together to improve the environment.

ShopRite partners with 25 different environmental organizations, and ShopRite supermarkets have been recognized by the Environmental Protection Agency for their sustainability efforts by receiving the EPA’s Food Recovery Challenge awards for reducing food waste and increasing fresh food donations. In addition, more and more ShopRite stores are receiving Grocery Stewardship Certification (GSC), the nation’s first and only grocery sustainability certification program, which increases employee engagement and provides store Green Teams with ideas to become more eco-friendly.