Lidl to open 100 U.S. stores by 2018
German grocery chain Lidl is accelerating its U.S. expansion plans, with 20 stores ready to open by this summer.
According to The Washington Post, Lidl is set to open dozens of stores this summer in Virginia, North Carolina and South Carolina, an earlier debut than the 2018 time frame that it initially targeted. Within 12 months of opening its first U.S. stores, it is slated to have 100 locations up and down the East Coast.
The newspaper reports that the retailer will aim to open 21,000-square-foot stores, larger than its stores in Europe. It will also offer a tightly edited assortment, including familiar brands but also plenty of private-label goods. The current model includes just six aisles, a store layout that executives hope is conducive to easy navigation and flow. Other goods, such as produce, are displayed in islandlike groupings.
The Post reports that Lidl stores in the U.S. will also feature a large section dedicated to non-grocery items, which could introduce a “treasure hunt” vibe to the stores.
Read more about Lidl's plans by clicking here.