Earth Fare invites shoppers to trade in 'dirty foods'
Fast-growing natural foods retailer Earth Fare has come up with an innovative way to drive store traffic and sales.
The retailer is asking consumers to rid their kitchens of "dirty" products and replace them with clean and healthy foods at their nearest Earth Fare store.
Now through March 21st, Earcth Fare shoppers who trade in a competitor’s private brand food product will receive 25 percent off their purchase of Earth Fare private brand food products.
“We believe that a key component to living a healthier, longer life is making the right food choices, and that means saying no to harmful ingredients that are, sadly, all too common on many grocery store shelves,” said Earth Fare’s president and CEO Frank Scorpiniti. “We want all of our communities to enjoy only the cleanest, healthiest food available.”
To further support its commitment to providing healthy food for everyone, Earth Fare will donate one dollar to local food banks in the 39 communities it serves each time a customer participates in the food swap.
Earth Fare made headlines earlier this year when it announced that its more than 500 private brand food products are now sourced using only non-GMO ingredients, and new products are added to the shelves each day.
Founded in 1975 in Asheville, N.C., Earth Fare is one of the largest natural and organic food retailers in the country, with 39 locations across 9 states in the Southeast, mid-Atlantic and Midwest.