Alexa, can you get me a six-pack?
Amazon continues to find ways to siphon traffic from traditional retailers with the latest example involving home delivery of beer and wine.
The alcoholic beverage category is an important trip generator for many retailers, especially supermarkets and convenience stores, but now they face yet another threat from Amazon.
Effective immediately, Amazon Prime members in Cincinnati and Columbus can add beer and wine to their Prime Now order for delivery in one hour or less, whether they use Alexa, their phones or their computers.
The company has added hundreds of alcohol-related products to its inventory from popular name brands such as Chateau Ste. Michelle, Bud Light and Veuve Clicquot as well as local favorites like Great Lakes Brewing Company, Rhinegeist and MadTree Brewing.
“We are excited to continue expanding our product offerings and we know customers will love getting wine and beer delivered right to their door in one hour or less,” said Stephenie Landry, vice president of Prime Now worldwide. “Whether you run out of wine at your dinner party or need more chilled champagne for mimosas at a family brunch, Prime Now can save customers time with superfast delivery so they can skip a trip to the store.”
Amazon Prime Now customers in Cincinnati and Columbus will be able to use the one and two-hour delivery service to order wine and beer along with tens of thousands of other daily essentials. Customers can enter their ZIP code in the Prime Now app or on primenow.com to see if the service is available or can request to be notified when the service becomes available in their area.
Through Prime Now, Prime members can get free two-hour delivery and one-hour delivery is $7.99.
This is the second announcement in less than a month involving Amazon selling beer and wine. Last month, Recode reported that shoppers will likely soon be able to pick up wine and beer while browsing the salad, food and snack aisles at the upcoming Amazon Go store in Seattle. The store, scheduled to open later this year, will not have cashiers or checkout lanes.
Also on Thursday, Amazon announced that it would allow app developers for its Alexa voice service to receive $100 in monthly credits. These credits would make it easier for developers to make money from the apps they develop for Alexa.