Grocers have a new tool for driving traffic
Shopkick says its new Grocery app will give consumers opportunities to earn rewards during trips to the grocery store. For grocers and brands, Shopkick says the new app will drive a consistent and measurable stream of foot traffic, product engagement and in-store sales.
After a year of research, product development and testing, Shopkick found that the new grocery app drove key shopping behaviors, inspiring beta users to:
“Emerging technology is forcing both grocers and brands to rethink their approach to engaging consumers,” said Shopkick CEO Bill Demas. “If the Sunday circular isn’t already irrelevant in your area, it will be soon. The next generation of shoppers are digital natives who not only want the savings their parents found in those pages, but also expect more personalized and rewarding interactions. Shopkick is helping to solve both sides of the equation – providing a way for brands and retailers to deeply connect with and reward their customers, while satisfying the requirements of today’s consumers.”
Some of the new Shopkick Grocery features now open to partners include:
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