The Retail Leader Webcast Series consists of sponsored, online presentations for the Retail Leader and retailleader.net communities about timely topics affecting retail business and strategy in the supermarket industry.
Pass The Compliance Please! 3 Ways to Motivate Your Field Labor Force This Season
Date: Thursday, November 3, 2016 | 2:00pm ET
Mike Troy, Editor-in-Chief, Retail Leader
Deepak Masand, Founder of Caterpillar Ventures and Former Vice President of Marketing at PepsiCo and CVS Health
James Lamberti, Chief Marketing Officer, Quri, Inc.
The holidays are fast approaching and we could all use an extra helping of compliance! Holiday puns aside, for many brands, this is a make or break time for their annual sales targets. The challenge we all face is an ever increasing amount of merchandising work to be done in-store, but fewer resources than ever to do it. Our field labor teams are an important asset and, like any other asset, need investment and focus from innovative techniques emerging in market aimed at improving their efficiency and performance. Performance Driven Merchandising™ is a framework now emerging that systemically improves compliance without increasing field labor costs.
In this webinar, we will drill into case studies that illustrate how to:
• Leverage the shopper quantified view to motivate and collaborate with field labor teams
• Make in-cycle corrections a reality through better process and communication using data
• Encourage buyers to improve compliance with data-drive selling techniques
Increasing return on asset (ROA) from Field Labor Teams is a requirement in this challenging time for most CPG manufacturers. Learn how to secure your future by guiding your company successfully using the Performance Driven Merchandising framework.
Date: Wednesday, July 13, 2016 | 2:00pm ET | Duration: 1 hour
Gaining a competitive advantage in today’s retail world is more than just building a beautiful e-commerce site. You must delight your customers at every touchpoint. It is not about just one experience, it is about really knowing them and creating engaging opportunities that develop them into loyal customers who become your advocates. This all begins with good data. Gaining the loyalty of today’s price-conscious consumers requires that you carve out a niche based on creative strategies such as:
- Creating more targeted offers based on customer insight
- Deploying with intelligence
- Providing localized product assortments
- Offering the right price to the right target market at the right time
These factors require greater insight into consumer demand, buying habits, inventory levels and product information. Come learn how linking product, supplier and customer information through an integrated process will allow you to gain the insight you need to make better decisions and take faster action to drive customer loyalty, which in turn drives revenue.
Rob Bruce, Director of Solution Consulting, Stibo Systems
Pan Demetrakakes, Executive Editor, Retail Leader
Summer of Merchandising in Walmart and Target: Follow 45 Brands From Memorial Day to Labor
Date: Tuesday, June 14, 2016 | 2:00pm ET | Duration: 60 min
As Summer heats up, so does in-store merchandising. Join us as we track Performance Driven Merchandising™ for 45 Brands of Summer from Memorial Day to Labor Day in thousands of Walmart and Target stores. Quri will monitor in-store merchandising conditions for 16 weeks starting with Memorial Day for both display execution and on-shelf availability and share insights from the quantified shopper view. Follow along as we analyze which categories and brands had the highest level of display presence, on-shelf availability, and consistency in promotion execution on and off the shelf.
In this webcast, you will learn:
- How well brands executed Memorial Day displays including locations and vehicles
- How on-shelf availability for power SKUs is impacted when the brand is on display
- How Summer brands manage their merchandising in June and beyond
- How Performance Driven Merchandising™ can help your organization improve display execution and maintain strong on-shelf availability during a power period
If you compete in any of the categories below, you will want to listen in:
- Condiments/Dressings • Carbonated Beverage • Insect Repellent
- Sunscreen • Personal Care • Hot Dogs/Sausages
- Confections • Charcoal • Cookies/Biscuits • Ice Cream
- Bottled Water • Beer • Salty Snacks • Consumer Electronics
James Lamberti, Chief Marketing Officer, Quri, Inc.
Lena Loo, Sr. Manager, Industry Solutions, Quri, Inc.
Randy Hofbauer, Senior Editor, Retail Leader
Date: Tuesday, January 19, 2016
Time: 2:00 pm ET/1:00 pm CT/11:00 am PT
Duration: 60 minutes (including Q&A)
Sponsored by Quri, hosted by Retail Leader
After 100 years of blindness, today’s progressive brands are witnessing a new era of in-store visibility thanks to a combination of mobile technology and big data analytics called Retail Intelligence Technology. Analysis recently released demonstrates that a $33.5 billion incremental sales opportunity exists across all channels (grocery, mass, drugs, club, and dollar) in the U.S. market.
The question, is how do brands tap into this huge growth opportunity? We will be unveiling never-before-seen data, insights, and best practices from the Quri Academy, an initiative that is educating the industry on how to maximize your ROI on in-store merchandising and promotions.
In this webcast, you will learn:
· How brands that harness the power of this emerging technology will build sustainable competitive advantage.
· How to leverage the Quri Academy's data, insights and best practices to increase sales.
· How to help your organization make an easier and more profitable transition that generates ROI from the very first project.
Pan Demetrakakes, Senior Editor, Retail Leader
James Lamberti, CMO, Quri Inc.
Deepak Masand, Founder - Caterpillar and Butterfly
Date: Available NOW! Originally aired October 28.
Some retailers make up to 50,000 price changes in one week. Unfortunately, by the time it hits the shelves, those price changes may be outdated. In a time when shoppers can compare prices anytime, anywhere – retailers can get a leg up on the competition by dynamically pricing and executing pricing decisions at speed and scale to avoid the race to the bottom.
Whether you’re an online or brick and mortar retailer, adopting a responsive pricing model and executing smarter pricing decisions across in-store devices, systems and other channels is mission-critical.
In this live webinar, two industry experts – Todd Berner, Vice President of Zebra Commerce for Zebra Technologies, and Joe McCorkle, Global Partner Enablement Director of Revionics – will outline top five benefits of dynamic pricing:
- Dynamically pricing with speed and scale
- Strategy compliance and vendor compliance
- Speed to benefit and market
- Real-time competitive response
- Flawless omnichannel execution
Todd Berner, Vice President of Zebra Commerce, Zebra Technologies
Joe McCorkle, Director of Global Retail Solutions, Revionics
Jennifer Acevedo, Editor-in-Chief, Retail Leader
Jennifer is a 15-year veteran print journalist and has researched, spoken and written extensively on the strategy, marketing and development of consumer packaged goods. Jennifer most recently held the position of Editor-in-Chief of BRANDPACKAGING, a publication focused on the intersection of design and strategy in the marketing of fast moving consumer goods.
Jennifer previously served as Director of Education for the Institute of Packaging Professionals (IoPP), where she developed and marketed educational programs, and was the co-founder and Managing Editor of Flexible Packaging, the official publication of the Flexible Packaging Association.
Understanding and Targeting Millennials and Moms
Date: Thursday, April 3, 2014 Time: 11:00 am ET / 10:00 am CT / 8:00 am PT
In this inspiring webcast, hosted by Tetra Pak, the participants will deep dive into two of the most exciting and relevant target groups of today: the Millennial Generation and mothers.
The Millennial Generation (18 - 30 year olds) is a radically different generation compared to the generations before them. They grew up in a digital world full of media, marketing and an abundance of information. The Millennials were pampered by their parents, but sincerely worry about the world they grow up in. They are a big age cohort, both in size and in influence. Understanding this generation also means understanding the future.
Modern mothers are not just mothers anymore. Being a mother is just one of the multiple roles modern women have. They are also wives, colleagues, friends and maybe most importantly: the CFO of the family: Women account for the vast majority of all consumer purchasing decisions. Within their mother role, things are changing as well. The relationship with their (Millennial) children is undergoing a variety of interesting changes, like the lack of a generation gap.
Relevant questions that will be answered are:
- How do Millennials and moms make decisions in-store?
- How can brands & retailers target them? What are some practical tools?
- What will the future hold regarding Millennials and moms?
From Educating Shoppers to Avoiding Recalls: Why Retailer/Supplier Collaboration for Private Label Matters
Now Available On demand! originally Aired Tuesday, March 11, 2014
Today’s savvy shoppers make informed choices: they expect quality, choice and value, but also want to know more about what they eat. As retailers launch new private label products to keep customers loyal, they must collaborate with manufacturers and suppliers to better inform their shoppers, prepare for new regulations and avoid costly recalls and withdrawals due to contamination or allergens. In response, leading retailers are working to achieve complete visibility throughout the supply chain.
Join our webinar and learn how:
- Shoppers choices are increasingly influenced by information about products, both positive and negative
- Coming regulations will impose new responsibilities on retailers and private label manufacturers
- T.Transparency from Trace One can increase visibility into your complex supply chain network, ensuring compliance and helping to protect your brand
- T.Transparency is deployed in the cloud and can be implemented quickly and complement your existing PLM solution
A Fresh Look at Category Management
Now Available On Demand! Originally Aired Thursday, February 27, 2014
Presented by Progressive Grocer, sponsored by Tyson Foods
Successful category management is less about brand promotion and more about delivering solutions to consumers; it’s all about growing and sustaining categories. Retailers that are successful category stewards know their shoppers’ needs and behaviors. Prized CPG partners work with retailers to develop innovative solutions that meet those needs and respond to consumer behaviors.
Together, goals are met, and customers are happy. But the market continues to shift, and with information revealing deeper levels of the consumer psyche and new channels of engagement taxing retailer resources, new category management tactics are warranted. Learn category management strategies that have proven successful in today’s complicated marketplace.
Today's Digital Consumer: Creating a True Omni-Channel Experience
Now Available On Demand! Originally Aired Tuesday, November 12, 2013
Retailers looking to engage their shoppers digitally have more options than ever before. They can do it in-store via information and ordering kiosks or digital displays; they can do it online using their website, blog, email, and social media platforms; or they can reach the consumer through their mobile devices via apps, text messaging
But that’s just the tip of the iceberg. In today’s digital world, consumers often jump from one platform to another, often using more than one simultaneously – they are searching your website on their tablets while on the road, or scanning QR codes on your store shelf to find information online; they are reading reviews of your deli on your Facebook page from their iPhone.
Indeed, with so many ways – and directions -- of engaging your customers digitally, it can be difficult to determine which is right for your operation. During this free webcast, a panel of retailers will help you cut through the clutter by sharing their digital challenges and successes in the store, online, and on the mobile web.
Among the topics to be discussed:
• Extending your digital platform in-store via kiosks, and multimedia networks
• Multiplatform promotions
• Successful app development
• Leveraging social media sites, including Facebook, Twitter, YouTube, and Pinterest
• QR Codes
Click Here to Register
Technology Webcast: The Era in Retail: The Role of Tablets
Now Available On Demand! Originally Aired Thursday, November 7, 2013
This webinar explores the exploding use of tablets and tablet based programs in the retail environment—to improve retail execution and enhance the shopping experience. Tablet devices are revolutionizing the ability for in-store personnel to respond and react quickly to myriad issues and opportunities—from rapid response customer questions to immediate action on out-of-stock. Tablets provide both a shopper interface and radically improved supply chain connectivity on the store level.
By empowering in-store personnel and managers, tablets provide a significantly higher level of immediacy and mobility. In addition, tablet provide CPG's with an advanced, innovative new connection point with their retail customers.
This program will address the state of the art, trends, and a behind-the-curtain look at advanced tablet technology that's reshaping the retail industry. Click Here to Register
How the webcasts work
Webcasts are fully synchronized visual and audio presentations streamed over the Internet. These online events may provide interactive features such as desktop presentations for product demonstration, and interactive real-time polling, surveys, and a question and answer tool. After registering for the free webcast, you will receive an email with a URL link to join the presentation at the specified date and time.
We appreciate our sponsors' support!
Retail Leader is able to offer these valuable and informative presentations free of charge to registrants because of the support of our sponsors. By registering, you agree to receive information about products and services from the sponsor of this free webcast.